[Lewis Hyde is the author is The Gift: "The Gift is a brilliantly orchestrated defense of the value of creativity and of its importance in a culture increasingly governed by money and overrun with commodities." Goto: http://www.lewishyde.com/pub/gift.html. I wrote and sent this letter today, 11/18/2008.]
Dear Professor Hyde,
I am grateful for “The Gift” and thought you might find some of my work and distribution strategies interesting. Enclosed is my book, published by my company, Winged Way, via Lulu. The contents of the book are released to the public domain as an offering. The PDF is available for free, and the book is available at cost ($7.72).
I believe in the market economy as an effective mode of communicating value, and I also believe that gifts beget gifts. Both beliefs are founded on a tangle of experience and faith (or idealism). I dont have the logic entirely worked out yet, but I think these two models have the potential to be mutually supportive.
I believe the business of the artist to be one of service to his or her community. It is also the responsibility of the artist to create work that fits into the lives of his audience in some way - whether that means on the wall behind the couch, or in the town commons between the playground and the fountain. It seems to me that if the work is good, and the work fits into individual or community life, then it has a quantifiable value - a sacrifice that its patrons are willing to make in order for it to be part of their experience.
I am experimenting with these ways of understanding art and value right now with the production and distribution of my paintings. On November 23rd I am distributing my paintings via a live public auction in which the 32 paintings on the block will have no minimum price. They are therefore guaranteed to sell. As the artist, I accept the possibility that I will by some abstract calculation lose money at this particular sale given the parameters of limited time and limited exposure for a still emerging artist like me. However, it is a very real compensation to me that the work will move into its next phase of life by taking up residence in the lives of others. The work will then accrue a kind of internal value by virtue of the attention it is given in its new home, and over time, it is my hope and belief, this value will flow back into the value of current and future work of mine. My sales in 2011 will be higher and more stable than in 2008 as a direct result of the paintings perpetuating their own value and energy by being in peoples lives.
So, while I hope this play with the modes of exchange is of interest to you, I am more interested in your interest in the content of my work. I hope you enjoy the poems, and that you get a chance to take a look at my work on my website (www.wingedway.com), and perhaps to see it in person sometime.
My very best,
Ian